Preparing for Funding Ep4: Pitch Decks – Recut

Office Hours is our podcast covering general issues related to small businesses and startups. Preparing For Funding is a series of Office Hours episodes hosted by VW Partners Kevin Vela and Rad Wood about getting your company’s legal house in order before taking on funding. We are recutting this series to reflect updates in law and venture trends in the last 5 years to better help you navigate through preparing for funding.

In this episode, we discuss pitch decks, including what their purpose is (and isn’t), how to structure an effective deck, and how to get them in front of potential investors.

Time Stamps

  • 1:00 – The True Value of Pitch Decks
  • 4:38 – Trends in Pitch Decks 
  • 6:18 – Making Your Pitch Deck as Low Friction as Possible
  • 9:27 – How to Approach Investors
  • 11:55 – How to Find Investors 
  • 15:02 – Appropriate Structure of Pitch Decks
  • 16:31– Including Capital Raise Details in Decks
  • 18:30 – Multiple Versions of Your Pitch Deck

Related Content


Click here to view terms used in this podcast
Angel Investor

Angel Investors are individuals who provide seed or startup finance to entrepreneurs. In addition to an investment, angel investors may also provide industry contacts and knowledge.

Learn More
Business-to-Business (B2B)

B2B is an abbreviation of “Business-to-Business.” B2B describes a sales strategy with businesses as the primary customer.

Learn More
Capital Raise

A transaction or series of transactions whereby a startup raises investment dollars (or “capital”) to grow the company. Capital raises can be debt, convertible debt, or equity.

Learn More
Elevator Pitch

An Elevator Pitch is a brief description of a startup. It should be brief enough to be delivered during an elevator ride.

Learn More
General Solicitation

General Solicitation is a company or fund publicly advertising its securities. General solicitations offer the potential to reach more investors. However, general solicitation may cause the company to have to comply with more stringent security registration requirements at the state and federal levels.

Learn More
Private Offering

A Private Offering is a company selling its securities to private-accredited investors without registering the securities with the SEC.

Learn More
Regulation D Rule 506

Regulation D Rule 506 is a “safe harbor” for the private offering exemption. Under this rule, companies can raise an unlimited amount of capital to an unlimited number of accredited investors and up to 35 other purchasers. Also, subject to certain restrictions, the company may use general solicitation or advertising to market the securities. Unlike Rule 505, all non-accredited investors, either alone or with a purchaser representative, must be sophisticated –  that is, they must have sufficient knowledge and experience in financial and business matters to make them capable of evaluating the merits and risks of the prospective investment. Further, purchasers receive restricted securities, which may not be freely traded in the secondary market after the offering. Lastly, the seller must be available to answer questions by prospective purchasers. Please consult with an attorney.

Learn More
SaaS Business

A SaaS business is one whereby software is licensed to end users from a central location, usually delivered via the web. “SaaS” stands for “software as a service” and customers are generally billed monthly. Microsoft Office 365, Dropbox, Google G Suite, and Slack are all examples of SaaS businesses. Contrast those with the old days of buying software that came in a box and was installed through a peripheral drive.

Learn More
Seed Capital

Seed Capital is very early-stage financing for a startup with a business venture or idea that has not yet been established. Capital is usually provided by angels and/or friends and family, though a small number of venture capitalists do provide seed capital.

Learn More
Series A Round

A Series A Round is generally the first significant capital funding event taken on by a startup, usually after that startup has raised some initial capital through a Friends and Family round, Seed round, or both. In a Series A round, the stock issued will typically be preferred stock designated as Series A stock. You may also hear this financing event referred to simply as an “A Round.”

Learn More
Total Addressable Market (TAM)

The Total Addressable Market measures the total amount of people or money spent in the market that encompasses a product.

Learn More

A Unicorn is a startup company valued at over $1 billion. Canadian tech unicorns are known as narwhals. A decacorn is a word used for those companies over $10 billion, while hectocorn is the appropriate term for such a company valued over $100 billion.

Learn More

Valuation is the process of determining a company’s worth. Valuations can be determined as multiplies of the company’s metrics or comparisons to other companies that recently valued at certain amounts.

Learn More
Warm Introduction

A Warm Introduction is an introduction made by an existing acquaintance to someone with whom you would like to become aquatinted, that is coupled with some sort of personal endorsement. In the venture capital world, a warm introduction is the gold standard.

Learn More
Other Podcasts in this Series
1 of 15 Preparing for Funding
Preparing for Funding Ep1: Incorporation
2 of 15 Preparing for Funding
Preparing for Funding Ep2: Founders Agreements
3 of 15 Office Hours
Preparing for Funding Ep3: Friends & Family Funding
4 of 15 Preparing for Funding
Preparing for Funding Ep4: Pitch Decks
5 of 15 Office Hours
Preparing for Funding Ep5: Initial Sophisticated Investors
6 of 15 Office Hours
Preparing for Funding Ep6: Accelerators / Incubators
7 of 15 Office Hours
Preparing for Funding Ep7: Seed Round
8 of 15 Office Hours
Preparing for Funding Overview
9 of 15 Office Hours
Preparing for Funding Ep1: Incorporation – Recut
10 of 15 Office Hours
Preparing for Funding Ep2: Founders’ Agreements – Recut