At Vela Wood, we help a wide range of sports enterprises, including organizations in the NFL, NBA, and MLS teams, governing bodies, and universities, to support their in-house legal teams and other business units with drafting and negotiating various types of commercial agreements, providing legal and compliance counsel on promotional, ticketing, and marketing related matters, and other day-to-day legal issues.

Commercial Agreements

Here’s a sampling of agreements we have assisted teams, governing bodies, and universities with:

Sample Agreements

  • Sponsorship Agreements
  • Software and Technology Agreements & Licenses
  • Music and IP Use Agreements
  • Artist & Appearance Agreements
  • Reality Show Production Agreements
  • Service, Membership & Subscription Agreements
  • Stadium and Venue Use Agreements
  • Transportation and Parking Agreements
  • Purchase & Sale Agreements
  • Employment & Independent Contractor Agreements
  • Liability Waivers


We have worked with sports enterprises on drafting template ticketing agreements in addition to handling short-term issues such as COVID-19 amendments. Some of the ticketing agreements we have handled include:

  • Premium Seat & Suite Licenses
  • Group Ticketing & Super Bowl Ticket Lottery

Promotions and Marketing

We help sports enterprises navigate complex legal and regulatory issues relating to various types of fan and community engagement initiatives. You can find a sampling of our work below.

  • Contests, Sweepstakes & Giveaways
  • Text Message Campaigns/TCPA compliance
  • Data Collection Procedures
  • Fan Activations & Community Programming
  • Agency Agreements
  • Advertising Review
  • Joint Promotions
Select Representations
  • Represented NFL and NBA franchises in various types of commercial agreements, including sponsorship, licensing, venue use, and service agreements
  • Advised NFL and NBA franchises on various marketing initiatives, including contests, sweepstakes, text message campaigns, and other fan activations
  • Drafted all ticketing agreements for an NFL franchise, including short- and long-term suite agreements, premium seat licenses, and group ticket arrangements
  • Represented an NCAA Division I institution in front of the Committee on Infractions in a case involving a failure to monitor and extra benefits allegations

Proud to Represent The Tennessee Titans
Tennessee Titans

Vela Wood is proud to represent the Tennessee Titans. Vela Wood has supported the Titans in-house legal team and business units with drafting and negotiating various types of commercial agreements, including sponsorship agreements, stadium-related service agreements, and facility rentals, along […]

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