Crowdfunding
Crowdfunding is funding projects through the collective efforts of a number of unrelated individuals. Crowdfunding can be reward-based, equity-based, or debt-based.
Example:
Startup Co-Founder 1: Do you think people will be interested in our business to the point that we can raise capital through crowdfunding? Startup Co-Founder 2: If Kanye West can raise thousands of dollars online to help him out of a $53 million debt through what was essentially crowdfunding, I’m sure we can manage to raise some capital through it.