Gross Profit

Gross Profit is the profit a company makes after deducting the costs associated with making and selling products and/or providing services.

Generally Accepted Accounting Principles (GAAP)

Generally Accepted Accounting Principles (GAAP) are mandatory financial accounting procedures and methods that public companies must comply with when reporting their financials. Private companies are not required to use GAAP as their accounting method, but many do.

General Solicitation

General Solicitation is a company or fund publicly advertising its securities. General solicitations offer the potential to reach more investors. However, general solicitation may cause the company to have to comply with more stringent security registration requirements at the state […]

General Partnership

A General Partnership is the default entity under most jurisdictions. When two or more entrepreneurs join together to operate a business, they have wittingly, or unwittingly, formed a general partnership. There is no need to file any document with the […]

General Partner (GP)

A General Partner (GP) is a partner in a partnership. In limited partnerships, there are general partners, who manage the day-to-day operations of the partnership, and limited partners, who invest in the partnership but are not allowed to control the […]

GP Commitment (VC Fund)

A GP Commitment is the amount of money, usually between 1% and 5% of the fund, that the general partners invest in their own fund.

General Partner (VC Firm)

A General Partner is a senior partner in a venture capital firm.

Growth Hacker

A Growth Hacker is someone whose job is to figure out ways to grow the company.

Growth Stage

The Growth Stage generally begins once the startup is generating revenues and is now investing more in marketing and user acquisition than in product development.


Gamification occurs when real-world activities are made game-like in order to motivate people to achieve goals. Gamification leverages people’s natural tendencies for competition and achievement. Examples include rewarding users for achievements and earning badges.